Comparing Grimm’s Fairytale Snow White to Snow White, by...

As a child, I was told fairytales such as Snow White and the Seven Dwarfs every night before I went to sleep. Fairytales are an adventurous way to expand a child’s imagination and open their eyes to experience a new perspective. Modernizations of fairytales typically relate to a specific audience, such as adolescence, and put a contemporary spin on the old-aged tale. Instead of using whimsical themes heavily centered in nature, the contemporary poems connect with the reader in a more realistic everyday scenario. Also, many modernizations are written in poetic form to help reconstruct a flow in the piece and to develop or sometimes completely change the meaning from that of the original fairytale. Comparing Grimm’s Fairytale Snow White†¦show more content†¦The dwarves are amazed by the girl’s beauty and allow her to stay with them forever as long as she handles all the household chores. Snow White happily obliges and begins to take care of the dwarves. Un fortunately, the evil step-mother gets word of Snow White’s death being a fraud and makes three attempts to trick and fool the princess. On the third attempt, the old hag is successful and upon biting in to a deliciously plump red apple sends Snow White tumbling to the ground. The seven dwarves decide Snow White is to captivating to be buried underground so they decided to encase her in glass and take turns guarding her remains. One day a handsome prince happens to come across the beautiful dead princess and begs the dwarves to let him purchase her. Reluctantly, the dwarves give the prince Snow White and a bump on the transport home causes the poisonous apple to fall out of her mouth and the princess magically comes back to life. The prince marries Snow White, and the evil step mother is forced to dance in hot-iron boots until she dies. As happy as this stories summary seems, it is clearly not even remotely realistic in our society. Entering adolescence teens are less concerned with imaginary stories and more worried about meeting social and family expectations while trying to shift through an awkward phase and find their own identity. Duhamel refers to the original version of Snow White and the Seven DwarvesShow MoreRelatedSimilarities Between Snow White And Snow White1405 Words   |  6 Pages Comparing Snow White Fairytales are an imaginary and adventurous way to open children’s eyes to a make-believe land and use their imaginations. Fairy tales have also changed drastically throughout the years. One fairy tale that is very well known and has been around for a while now is Snow White. Modernizations of fairytales usually are aimed at a specific audience, such as children, with a little more of a modern spin on the old tale. Rather than having the story of Snow White take place in and

Interview Profile Final Beh/225 Free Essays

Final Project 1 Interview Profile Trevor Edwards BEH/225 Hillary Locke Final Project 2 In life everyone has different think and behaviors usually do to how a person is raised during childhood, what they have seen during childhood, or it is inherited through genes that are passed on to them. The person that I have chosen for my interview profile is a female, which is the opposite sex from me because I am a male. I made the decision of choosing a female for my interview because men and women think a little differently in some situations, which I thought, might shed a little light on the difference between the two genders and their thinking. We will write a custom essay sample on Interview Profile Final Beh/225 or any similar topic only for you Order Now My interviewee and myself age difference is five years apart being that she is twenty five and I am thirty years old. Both the interviewee and I have full time jobs while also going to school to open doors of opportunities that can make our lives better in the future. During the learning process my interviewee can remember information better by reading about behavior better than seeing it, because she can read whatever that she does not understand again to refresh the material to help get a better understanding of the material. She explained to me that when she reads the material she tends to remember the material better because the material seems to set into her brain better than if she see the behavior. She also states that if she sees the behavior there are distractions that can redirect her attention from learning the material, but if she is reading it her attention is set on the material and not other things that might be happening around her that could get her side tracked from what she is learning. I on the other hand like to see the behavior better than I do reading about the behavior because when I see things I tend to understand them better. I think it is because once I see it I know how it operates by seeing it through actions not words. Although words explain Final Project 3 the behavior I found it easier to understand the behavior through seeing the actions because it explains it literally and words can get misinterpreted from time to time. My interviewee likes to study at home instead of going to the library during the learning process. She states that although the library is a nice and quiet place to study which is just the way she likes it to be when she is studying, she might have to either wait to for a computer to open up or she might be using the computer and someone else might have a reservation to use the computer which will boot her off even if she is not done using the computer. She also told me that not everyone in the library abides by and respect library etiquette. She stated that libraries are often flooded with children and teenagers usually after school lets out for the day to get on the computer to do school work, play games, or just hang out because others are there to interact with. As for myself I like to study at home and I do not mind having the television or radio on at a low level in the background because to me it really does not cause a distraction to me. Some people might find things like these to be distractions that would not allow them to think or stay on track during the learning process. I also have to study when there are children or babies crying in the background which does not bother me, but little babies that cry for long periods of time can annoy me and can distract me from studying the material that I need to learn. I also like studying at home because I can stop and take a break to take care of something else I need to get done or just stop for a break to relax for a moment, and then get back to studying with no problem at all. Mainly I think that it comes down to how well a person can block out background noises and if that person Final Project 4 cannot block distractions well then they will not be able to study with things that are in the background and would want it quiet. I asked my interviewee if she has ever taken the Myers Briggs test and her answer was no which a different answer to mine was because I have taken the test before. I asked her if she would be willing to take this test and her response was yes. After taken the test my interviewee thought that the test was accurate from the results of her test because it defined her as a seller which was the same results as mine after I took the test. Both my interviewee and I seem to agree with the results because we both feel that we are sellers or have a seller mentality. I also asked my interviewee if she would recommend any of her friends to take this test to see if they agree with the results and she replied yes because she would want to see how accurate the test really was or if it just told everyone the same thing. I also reminded her that she could take the test more than one time to check the results that a way, but keep in mind that the test is also based on honest answers. I asked my interviewee if she thought that she was self monitoring herself when it came to her attitude and she replied yes because she wants to make the right impression to other people so she tries to recognize what attitude to have in certain situations which I agree with because I think that I am also self monitoring toward my attitude. I am the same way especially when it comes to knowing when to be serious and when to be playful. Most people do care how other people view them and what they think of you as a person. I also asked my interviewee what she thought had the most Final Project 5 influence toward her attitude and she told me that for the most part her family and friends had the most influence toward her attitude. She also stated that sometimes other people’s attitude toward her affected her attitude toward them meaning if they had a poor attitude with her she would more than likely have a poor attitude toward them. As for me I think that my mood and the people around me has the most influence on my attitude because if someone I am around has a negative or positive attitude then their attitude affects my attitude and I will more than likely have the same attitude as them in the long run, but for the most part if someone has a negative attitude I try to keep my attitude positive. When it comes to race, gender, and ethnicity my interviewee and I think that they play a role when it comes to developing a person’s personality and attitude. We both agree that people of different race, gender, and ethnicity think and behave differently in the same situation because of how they were raised or how they are treated in certain situations. There are some things that another race or gender might find funny in a situation, but someone of a different race or gender may not find funny in that same situation. When it comes to people performing tasks my interviewee and I agree that in most cases we are motivated by both intrinsically and extrinsically, but for the most part we both feel that the intrinsically motivation is what drives us both the most. Everyone likes to be rewarded for doing a good job or completing a task before the dead line. The main thing is that the greatest reward is when you complete a task and feeling proud of your accomplishment all because of your hard work and not because of a reward or to avoid a punishment. So intrinsic motivation is the best form of motivation in both my Final Project 6 interviewee’s eyes and mine as well, but extrinsic motivation is just a bonus most of the time because what is a person going to do when they have to perform a task without any extrinsic motivation? Final Project 7 Reference: Brophy, Jere (1997). Motivating students to learn. Guilford. CT: McGraw-Hill. (ISBN:0070081980). Dennis Coon’s Psychology: Exploration and Application, West, 1989, pages 463-464. Morris, C. G. , ; Maisto, A. A. (2002). Psychology: An introduction (12th ed. ). Upper Saddle River, NJ: Prentice Hall. How to cite Interview Profile Final Beh/225, Papers

Growth free essay sample

If you were told that reading is the most important skill you will need in life, would you believe it? I didn’t when my dad told me. But over time I realized I was wrong. It started with my high school standardized testing scores. I consistently ranked in the bottom quartile. My junior year when I got my results back from the WKCE test, I scored in the eighth percentile in the reading category†¦ After seeing this I couldn’t help but try to walk through the halls unnoticed as everyone compared papers with each other. I looked at people’s faces, pale like a ghost, embarrassed at how bad I did. Shortly after, my dad and I had a talk. I didn’t know what to expect. He said he found a reading program I might want to take. It was through the Huntington Learning Center. I wasn’t really excited about the idea because it was three days a week, for two and a half hours each day. We will write a custom essay sample on Growth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My dad said, â€Å"If you do this now, it will pay off for you in the long run, even if you can’t see that now.† I agreed and gave it a shot. The first time I walked into Huntington in October of 2008, I thought, great, now I get to go to school after school. I was wrong. I enjoyed being there, and became so motivated to get my work done that I was completing almost twice the work each time! When I started, Doug and Jen, the owners, told me I was set for a schedule that would last 14 months. I proved them wrong and finished my entire course in 10 months. I took the ACT test for the second time eight months into my reading course, and improved my overall score by four points, and my reading by 10. This put me in the 50th percentile. This was a huge improvement from the eighth percentile on the WKCE test I had taken 9 months earlier. I am proud of the fact that I raised my reading level four grades and happy that my classes have become much easier. My dad always tells me, â€Å"It’s not where you start, it’s where you finish that counts.† I now understand the importance of that.

The Appearance of Identity in Much Ado About Nothing Essay Example

The Appearance of Identity in Much Ado About Nothing Paper An individual is often identified by his or her appearance, but what happens when an appearance can change so much so that it changes identity? William Shakespeare, above anyone, realized the connection between appearance and identity. As someone who went from being the son of a rural glover to frequenting the courts of Queen Elizabeth, and as someone whose career revolved around convincing others that actors on a stage could becomes kings and queens with a change in costume or shift in language, the world of his plays were the world of Renaissance England: a world in which the individual realized that his or her identity was dependent upon his or her appearance. In Much Ado About Nothing, Shakespeare applies the world of Renaissance England to Messina, Italy and with it the ability to defy social conventions as well as alter appearances to allow for the emergence of a new identity.Elizabethan England was a time and place in which people challenged social conventions to provide the o pportunity to assert their emerging individualism and Shakespeare applied this to his plays as well. In Much Ado About Nothing, the Prince’s bastard brother, Don John, proudly defies the traditional conventions of the court and develops an antisocial behavior and identity. He claims â€Å"I cannot hide what I am: I must be sad when I have cause and smile at no mans jests, eat when I have stomach and wait for no mans leisure, sleep when I am drowsy and tend on no mans business, laugh when I am merry and claw no man in his humour† (I.iii.10-14). Don John refuses to play the political games that his brother the Prince is adept in, and identifies himself as a self-sufficient man who will â€Å"wait for no man’s leisure† and â€Å"tend on no man’s business.† He further develops his independent identity and individualism through defying conventions by admitting that â€Å"though I cannot be said to be a flattering honest man, it must not be denie d but I am a plain-dealing villain† (I.iii.23-25). His admission of being a â€Å"plain-dealing villain† simultaneously defies the social standards of morality and asserts his identity as he adds, â€Å"in the meantime let me be that I am and seek not to alter me† (I.iii.28-29). Don John knows what he is and is comfortable establishing his identity as a villain. Like Don John, Beatrice is another character who defies convention and asserts her identity and individualism. When discussing with Leonato her vehement opposition to marriage, she exclaims, â€Å"No, uncle, Ill none: Adams sons are my brethren; and, truly, I hold it a sin to match in my kindred† (II.i.53-54). Beatrice not only denies a suggestion of marriage, a denial of convention in itself, she considers men her â€Å"brethren,† defying the social conventions of women in society and establishing an independent identity.In addition to asserting oneself through defying conventions, characte rs in Much Ado About Nothing are able to change their appearances, and thus change their identities in the process. Like the emergence of the individual in Renaissance England, Shakespeare’s Messina also allows people to be more than they appear. Before the return of the soldiers to Messina, a messenger tells Leonato about Claudio who â€Å"hath borne himself beyond the promise of his age, doing, in the figure of a lamb, the feats of a lion† (I.i.11-12). Claudio’s ability to exceed expectations and more importantly, exceed the expectations of his appearance, helps to establish the play’s theme of the ability to appear one way and act another. For Hero however, appearance is the cause of the fall and subsequent rise of a new identity. At Claudio and Hero’s wedding, Claudio accuses her of infidelity crying out, â€Å"Out on thee, seeming! I will write against it. / You seem to me as Dian in her orb, / As chaste as is the bud ere it be blown. / But y ou are more intemperate in your blood / Than Venus, or those pampered animals / That rage in savage sensuality† (IV.i.54-59). All of his accusations are based on her â€Å"seeming† appearance and it is this new appearance that causes her identity to change from a virtuous and chaste maid to a now â€Å"intemperate† â€Å"animal.† Taking a cue from this case of mistaken identity, the Friar suggests that Hero willingly change her identity and says, â€Å"Let her a while be secretly kept in, / And publish it that she is dead indeed.† (IV.i.202-203). Hero’s identity is transformed from a living person to a dead body solely based on appearance. In true Renaissance fashion, however, a rebirth takes place when she is married a second time, and she herself claims, â€Å"Nothing certainer. / One Hero died defiled, but I do live, / And surely as I live, I am a maid† (V.iv.62-64). She admits that her former identity has died and she is now before them, reinvented with a new identity based on appearance.The strength of the ability for appearance to define identity is reinforced by the willingness of others to believe what they see. When Don Pedro offers to help Claudio woo Hero, he states, â€Å"I will assume thy part in some disguise, / And tell fair Hero I am Claudio† (I.i.269-270). Don Pedro helps to establish the theme that people can change appearances and in the process, change their identities knowing that others will trust them. The strongest evidence of this inherent trustworthiness in appearance occurs when Benedick is tricked into loving Beatrice based solely on what he sees and hears. The trust Benedick has in appearance is strongly established by his statement that â€Å"I should think this a gull, but that the white-bearded fellow speaks it. Knavery cannot, sure, hide himself in such reverence† (III.ii.110-112). The fact that Benedick relies on the appearance of Leonato’s â€Å"reverenceâ €  demonstrates his ability to allow outward appearance to hide Leonato’s true identity and Benedick falls for it, despite his own feeling that it is a trick. While this trustworthiness in appearances allows for the harmless tricking of Benedick, it takes a tragic turn in the tricking of Claudio. After he believes he sees Hero with another man, he asks, â€Å"Would you not swear, / All you that see her, that she were a maid, / By these exterior shows? But she is none. / She knows the heat of a luxurious bed. / Her blush is guiltiness, not modesty† (IV.i.36-40). Claudio’s trust in appearances is complete. Not only does he believe what he sees the night before, but now he is able to interpret her blushes as â€Å"guiltiness, not modesty.† Claudio is manipulated by the emergence of the individual through appearance as he is unable to see the blushes for what they are.At the end of Much Ado About Nothing, the trick involving the slander of Hero is revealed and Leonato asks, â€Å"Which is the villain? let me see his eyes, / That, when I note another man like him / I may avoid him: which of these is he? (V.i.243-245). Of course the irony is that if Leonato can’t tell which man is the villain, then how will he be able to tell when he sees another one? This is the inherent problem in Much Ado About Nothing and, consequently, in Shakespeare’s England. With the ability to change identities through appearance comes the problem of identifying when that change has occurred, which is exactly what Shakespeare was counting on.

Borderline Personality Disorde essays

Borderline Personality Disorde essays To help the world understand why humans perform certain actions, we have to study the human mind. Specifically fields that will help progress mankind. Trying to understand why psychopaths and borderline personality disorders commit the crimes that they do is an important step in the direction of preventing it. The article, Emotion in Criminal Offenders With Psychopathy and Borderline Personality Disorder addresses this field accurately. Although it focuses on the physiological aspects of this field, it will help understand it. This study was performed because the authors felt that criminal offenders that are diagnosed with psychopathy and/or borderline personality disorder share an unprompted nature that tends to differ from normal humans. They (the authors) aim to prove that criminals with Psychopathy and borderline personality disorder will have different responses to unpleasant and pleasant stimuli than the control group. This is my guess at the general hypothesis the authors were going for. The article states, Compared with controls, psychopaths were characterized by decreased electrodermal responsiveness, less facial expression, and the absence of affective startle modulation. (737) The methods that the authors used to conduct this study were as follows: Twenty-five psychopaths as defined by the Hare Psychopathy Checklist and 18 subjects with BPD from 2 high-security forensic treatment facilities were included in the study along with 24 control subjects. Electrodermal response was used as an indicator of emotional arousal, modulation of the startle reflex as a measure of valence, and electromyographic activity of the corrugator muscle as an index of emotional expression. I know that we were supposed to answer that question in our own words, however I felt that the authors knew much more than me about this specific experiment and that their words could portray the idea much...

The Nine Nations of North America

The Nine Nations of North America The 1981 book The Nine Nations of North America by Washington Post reporter Joel Garreau was an attempt to explore the regional geography of the North American continent and assign portions of the continent to one of nine nations, which are geographic regions that have consistent qualities and similar features. The nine nations of North America, as proposed by Garreau include: The FoundryMexAmericaThe BreadbasketEcotopiaNew EnglandThe Empty QuarterDixieQuebecThe Islands What follows is a summary of each of the nine nations and their qualities. Links in the titles of each region lead to the complete online chapter regarding that region from the book The Nine Nations of North America from Garreaus website. The Foundry Includes New York, Pennsylvania, and the Great Lakes Region. At the time of publication (1981), The Foundry region was in significant decline as a manufacturing center. The region includes the metropolitan areas of New York, Philadelphia, Chicago, Toronto, and Detroit. Garreau selected Detroit as the capital city of this region but considered Manhattan an anomaly within the region. MexAmerica With a capital city of Los Angeles, Garreau proposed that the Southwestern United States (including Californias Central Valley) and Northern Mexico would be a region onto itself. Stretching from Texas to the Pacific Coast, MexAmericas common Mexican heritage and the Spanish language unite this region. The Breadbasket Much of the Midwest, stretching from northern Texas to the southern parts of the Prairie Provinces (Alberta, Saskatchewan, and Manitoba), this region is essentially the Great Plains and is, according to Garreau, the heartland of North America. Garreaus proposed capital city is Kansas City. Ecotopia Named after a book of the same name, Ecotopia with a capital city of San Francisco is the liberal Pacific Coast from southern Alaska to Santa Barbara, including the Washington, Oregon, and Northern California metropolitan areas of Vancouver, Seattle, Portland, and San Francisco. New England Consisting of what is traditionally known as New England (Connecticut to Maine), this region of the nine nations includes the Canadian Maritime provinces of New Brunswick, Nova Scotia, Prince Edward Island, along with the Atlantic province of Newfoundland and Labrador. The capital of New England is Boston. The Empty Quarter The Empty Quarter includes everything from about 105 degrees west longitude to Ecotopia on the Pacific Coast. It also includes everything north of the Breadbasket so it includes all of Alberta and Northern Canada. The capital city of this sparsely populated nation is Denver. Dixie The Southeastern United States except for Southern Florida. Some refer to Dixie as being the former Confederate States of America but it doesnt travel directly along state lines. It includes southern Missouri, Illinois, and Indiana. The capital city of Dixie is Atlanta. Quebec Garreaus only nation that consists of a single province or state is Francophone Quebec. Their constant efforts at succession led him to create this unique nation out of the province. Obviously, the capital of the nation is Quebec City. The Islands Southern Florida and the islands of the Caribbean comprise the nation known as The Islands. With a capital city of Miami. At the time of the books publication, this regions main industry was drug smuggling. The best available online map of the Nine Nations of North America comes from the cover of the book itself.

Aims and Objectives to Ensure Learning Outcomes Article

Aims and Objectives to Ensure Learning Outcomes - Article Example Portfolio development emphasizes linking theory and practical experiences, stresses the significance of reflection and analysis on practice. As a mentor, the initial exercise would be to assist the student in practice to identify their current learning needs. While we attempt to understand and measure the student’s existing knowledge and learning curve, as a mentor we also need to be aware of the learning outcome to be able to exactly fulfil the backlogs or deficiencies in the student’s capacity to capture their learning. Knowing how exactly the learning outcome can be identified and validated, the student would ideally be encouraged to follow steps accordingly as these are proven and tested methods and not conducted at random. Bearing the context and purpose in mind, the gradual movement from theory to practice, considering relevant Guidelines for Professional/ Career Development in the subject field a framework is developed. The program and portfolio is a thought thro ugh process based on the current understanding and existence knowledge of the student, keeping in view the learning outcome, efforts that would be invested to ensure that all activities relevant to the learning outcome is diligently performed, assess what exactly is required to enable the professionals or students learn in relation to the pre-planned outcome. All the while as a student mentor, they would need to learn all aspects in relation to the expected outcome, chalk out a plan describing what the student mentor intends to do, in terms of setting some goals for achieving this particular outcome. It is also important to rely on appropriate resources that would be required to conclude this exercise.

The Movies 2010 Essay Example | Topics and Well Written Essays - 750 words

The Movies 2010 - Essay Example Some influences have arisen from the movie such as the need for technological advancement, development of computers, and the need to explore the unknown world. The characters in the film have also helped pass a given message thereby persuading the audience.The actions in the film greatly helped in telling the story and passing the intended idea and themes to the audience. The use of music and soundtracks was another approach that was used to pass the intended message to the audience. Different songs about development explained the need for change and others were adequate and representative of violence. These played a huge role in making the film entertaining and easy to understand.  Some influences have arisen from the movie such as the need for technological advancement, development of computers, and the need to explore the unknown world. The characters in the film have also helped pass a given message thereby persuading the audience.The actions in the film greatly helped in telli ng the story and passing the intended idea and themes to the audience. The use of music and soundtracks was another approach that was used to pass the intended message to the audience. Different songs about development explained the need for change and others were adequate and representative of violence. These played a huge role in making the film entertaining and easy to understand.   In this second mission, the agenda was to set foot in an attempt of revealing what could have happened to Discovery, and why the craft did not return. The film begins with a flashback on what happened to the computer Hal 900 hence killing four of the astronauts aboard the craft. The fifth astronaut by the name Bowman David is shown to have lost to a large monolith planet, an alien body orbiting around the earth. So as to accomplish this new mission, the Superpowers of the world, the Russians, and Americans join hands and be in the position of understanding the fate of the first craft, Discovery. It is during the mission when the scientists from both countries discovered that the fault of the Discovery was due to an order was given to the computer so that it can conceal vital information to the crew.  

Unemployment in the Recent Recession Essay Example for Free

Unemployment in the Recent Recession Essay The United States of America is currently suffering from an economic recession as the country’s economy is taking a steep decline. In line with this recession, the unemployment rate has also risen to the highest level it reached within twenty-six years. In addition, Americans have been cutting their expenses and are living below their means. Furthermore, their expenses are expected to go higher without knowing when it would stop. The recession indeed caused a major set back on the United States wealth, cutting the net worth of every household in the States. The unemployment rate hit 8. 1% as the United States lost more than four million jobs since the recession began; a quarter of million jobs lost coming from the areas of construction and manufacturing. In addition, people with part-time jobs who are looking for full time jobs bubbled to 14. 8% of the total number of employed workers. In this light, economists have predicted that if the decline of the U. S economy continues, the unemployment rate in the country will reach 10%. And if the economy continues to worsen, the lowest employment rate in the history of the United States will be reached (Evans). After the surge in unemployment, many Americans have cut down their expenses. Even though some still have decent and stable jobs, they still feel the need of to save their money. They curtail their spending by going to discount stores. In line with cutting down their expenses, most Americans opt to settle on their old stuff which are still usable, rather than buying new ones. Moreover, parents encourage their children to spend little and save their money. In addition, people who used to dream of studying in private colleges are now looking for state colleges (Dougherty). Consumer purchase is indeed an important indicator of an economy’s progress since it is occupies a great part in the country’s Gross Domestic Product or GDP. As such, a decline in the consumer purchase largely affects the GDP in general. Consequently, a lower GDP would also mean that the country also has lower revenue (Dougherty). Aside from lower revenues, the thrifty lifestyle that most Americans are now keeping is also said to have negative effects on employment. The cut on spending by Americans who have, as economists say, buying power, depletes the consumer demand. As a result, companies will decrease their production before the prices go down because of oversupply. In line with this, more employees had to be laid off from their work. Thus, every healthy consumer who does not buy what he or she should buy is making his or her contributions on the increasing unemployment rate and on the economic recession (Evans). However, consumers who still have jobs should not be blamed if they have opted to cut down their spending. They too, are being plagued by the current economic recession; and as such, they are also dealing with their own problems. Most of them are concerned with the shrinking value of their retirement funds and other investments. In addition, most of them are also afraid to lose their jobs. As such, they tend to save more for their future (Dougherty). Furthermore, the rise in unemployment and curtailing of expenses by Americans tend to lower the wealth of the United States. Accordingly, the wealth of every American household has lessened; as such, most Americans are expected to lose money everyday rather than earn. In addition, mortgages and credit-card debts have already reached the total of 13 trillion dollars. In line with this, the equity of house owners already fell to 43%; which means that the value of houses has declined to 43% of the original price because of mortgages and loans (Kalita). With these situations at hand, the government should be held responsible in creating a probable solution to recover from the recession. Indeed, government officials have been working overtime to restore the country’s economy progress. As such, the government has released billions of dollars to fund American companies that were greatly affected by the recession. This act from the government has helped to save 3. 5 million of jobs for the American employees. Also, a part of this fund will be used to finance government programs that will help Americans to get back to their normal life again. This stimulus fund, as Summers said in his address to the Brookings Institution, will be used for the purpose of recovery and expansion. Unfortunately, the government does not know when the recession will be over. Furthermore, Summers said that they spend large amounts of money everyday on the financial system to get the economy back to its feet again (Barkley and Pulizzi). However, even as the American economy positively reacts and flourishes again, Americans will not immediately feel its effects on the employment sector. This is due to the fact that the employment sector is an avenue of the economy that is slow to react in response to economic growth. It means that even if the economic situation of the United States improved, the employment rate is likely to move up little by little every month. Thus, the government would have to create more jobs to ensure that there is a large scale increase in jobs. They have to work on livelihood programs to help unemployed people to cope with the ongoing recession (Evans). The government is perceived to do all it can to attend to the needs of the American people and to surpass the current financial crisis. As such, they have released funds in order to support companies that are in need of help and also generated plans to further help the people. In addition, they have constantly encouraged the American people to help in building the blocks to stop the ongoing crisis. The government pronounced that healthy consumers should not be afraid in spending more to increase consumer demand and help the economy to move in the right direction. If the consumer purchases increase, the government revenue will also increase, thus pulling the economy up (Barkley and Pulizzi). As unemployment rate continuously increases, the U. S government may take longer to provide probable solution to the economy. However, the President of the United States and the government has shown that they are optimistic that the economy will recover. They believe that the programs that they are executing and planning will help the economy to become stronger and move towards recovery. And consequently, the problems of unemployment will be eradicated, thus helping Americans to live a better life. Works Cited Barkley, Tom, and Henry Pulizzi. 14 March 2009. â€Å"Summers: Timing of Turnaround Is Unclear. † Wall Street Journal. 20 March, 2009 http://online. wsj. com/article/SB123695590029320001.html. Dougherty, Conor. 7 March, 2009. â€Å"Those Who Are Still Working Spend Less, Deepening Gloom. † Wall Street Journal. 20 March, 2009 http://online. wsj. com/article/SB123638518267558311. html? mod=relevancy. Evans, Kelly. 8 March, 2009. †Jobless Rate Tops 8%, Highest in 26 Years†. Wall Street Journal. 20 March, 2009 http://online. wsj. com/article/SB123634566437552601. html. Kalita, S. Mitra. 13 March, 2009. â€Å"Americans See 18% of Wealth Vanish. † Wall Street Journal. 20 March, 2009 http://online. wsj. com/article/SB123687371369308675. html.

Berlin and Pettit: Can their accounts of liberalism be sustained when c

Laws have the capacity to infringe civil liberties however they also provide a forum for its creation and development. For Berlin, his conception of liberty is based upon the idea of positive and negative freedoms. Liberty according to Berlin is viewed as freedom from interference; therefore laws which respect our freedoms are preferable as they allow for different paths of self-actualization. Pettit however considers liberty in terms of freedom from domination and considers the role laws and democracy can play in assuring individual freedoms. In addition to considering the respective approaches of Berlin and Pettit, their theories will also be considered in relation to terrorism. By considering their respective arguments in the context of terrorism, it becomes important to conceptualize laws not in terms of those which respect or interfere with our freedom, but rather how they are able to balance the competing interests of security and individual freedoms. Considering an Appropriate Framework There are a variety of traditions which examine the relationship between the rule of law and freedom, which include Berlin’s positive and negative liberty, Republican Liberalism and concept of freedom as a Triadic relationship . Historically, liberalism has been viewed as an attempt to limit state power to preserve individual freedoms however this remains an oversimplification of liberal thought. Whilst liberal rights can be understood as the freedom to pursue individual interests, they are best considered the product of a strong liberal state and the rule of law. Therefore, when considering laws which respect or interfere with our freedoms, it may be problematic to consider them in terms of simple binaries as different laws affect... ...ewsletter of PEGS, vol. 3, no. 3, pp. 9, 16-17. Pettit, P. 1993, "The Ideal of a Republic", The Newsletter of PEGS, vol. 3, no. 3, pp. pp. 9, 16-17. Putterman, T. 2006, "Berlin's Two Concepts of Liberty: A Reassessment and Revision", Polity, vol. 38, no. 3, pp. 416-446. Riley, J. 2001, "Interpreting Berlin's Liberalism", The American Political Science Review, vol. 95, no. 2, pp. pp. 283-295. Sigler, J.A. 1966, "The Political Philosophy of C. Wright Mills", Science & Society, vol. 30, no. 1, pp. pp. 32-49. Stillman, R. 2003, "Too Much Negative Liberty? Too Little Positive Liberty? (Or Why Berlin's Idea All Depends on Its Cultural Context)", Administrative Theory & Praxis, vol. 25, no. 4, pp. pp. 581-583. Zedner, L. 2005, "Securing Liberty in the Face of Terror: Reflections from Criminal Justice", Journal of Law and Society, vol. 32, no. 4, pp. pp. 507-533.

The Corner and Good Job Opportunities

Looking Out for Yourself It's sad but true that â€Å"If you don't look out for yourself, no one else will. † For example, some people have a false idea about the power of a college degree, they think that once they possesses the degree, the world will be waiting on their doorstep. In fact, nobody is likely to be on their doorstep unless, through advance planning, they has prepared themselves for a career. The kind in which good job opportunities exist. Even after a person has landed a job, owever, a healthy amount of self-interest is needed. People who hide in corners or with hesitation to let others know about their skills doesn't get promotions or raises. Its important to take credit for a job well-done, whether it involves writing a report, organized the office filing system, or calming down an angry customer. Also, people should feel free to ask the boss for a raise. If they work hard and really deserve it. Those who look out for themselves get the ewards, people who depe nd on others to help them along get left behind. Why I Didn't Go to Church I almost never attended church in my boyhood years. There was an unwritten code that the guys on the corner was not to be seen in churches'. Although there was many days when I wanted to attend a church, I felt I had no choice but to stay away. If the guys had heard I had gone to church, they would have said things like, â€Å"hey, angel, when are you going to fly? With y group of friends, its amazing that I developed any religious feeling at all. Another reason for not going to church was my father. When he was around the house he told my mother, â€Å"Mike's not going to church. No boy of mine is a sissy. † My mother and sister went to church, I sat with my father and read the Sunday paper or watching television. I did not start going to church until years later. bnWhen I no longer hung around with the guys on the corner or let my father have power over me.

A Troublesome Property: Master-Slave Relations in Florida, 1821-1865 Essay

  In the excerpt, â€Å"A Troublesome Property: Master-Slave Relations in Florida, 1821-1865, the author, Larry Rivers, focuses on the interaction between bondsmen and masters in Florida. It entails the theory that the master might claim the body of his property but could never quite dominate his or her soul. The state of Florida was one that differed in several aspects from other states in the old south which it made known as a free state. There were no slave laws and thus, it was considered a safe haven for many runaway slaves and the Seminole Indians. Due to the fact that there were no slave laws, the slaves often rebelled against their masters. As a result of such rebellions, there was a discipline problem that led many owners to perceive their slaves as â€Å"a troublesome property.† The three areas that the slaves had trouble with their owners were religious behavior, interpersonal relations, and work. With regards to religion, many slave owners, such as, Zephaniah Ki ngsley and Judge Wilkerson believed that religious expressions were a form of independence and would threaten slave control. They believed that their slaves’ would become more empowered and have more bravery and be more difficult to handle and more disobedient. However, other slave owners believed that it should be used as an instrument of control. When slaves were actually able to attend Christian services, it was by a white minister who taught them to obey their masters in order to be saved by God. However, if they disobeyed them, they would not be saved, but destined for damnation. Another aspect, in which there was controversy, was with interpersonal relations. Slave owners believed that if the slaves were married and maintained a family that it would lead to good behavior and higher productivity. Yet, there were many slave owners who did not want their slaves marrying other slaves from different plantations. Nor did these slave owners want their slaves having other slave s visit them or vice versa. The only reason that those slave owners eventually complied is for the fact that the number of male slaves on certain properties began outnumbering the number of female slaves. Slaves were then only allowed to marry if they vowed to remain loyal to their masters and kept working efficiently.   The  work patterns of the slaves were another aspect that caused controversy. The legal system that gave planters absolute power was said to not ensure effective control of the quality or quantity of work performed. Slaves often resisted and insufficient supervision intensified problems. As a result, Slave owners were forced to compromise with the slaves; allowing slaves to report to work after sunrise and to work under less-immediate supervision than other plantations had. Gang systems were also implemented to increase the efficiency and productivity of the workers. Nevertheless, many slaves were performing poorly, resulting in the decision of severe punishments and threats of being sold. When that failed they resorted to positive inducements which included; extra days off during the holidays, additional food allotments, additional free time, or money. In my opinion, I believe the information provided was very insightful. Rivers gave an in depth understanding on the relationsh ip between the slave masters and the slaves. It was very rewarding to know that not all slaves were submissive to their slave masters but rather many stood up for what they believe in. I commend all the slaves that were brave enough to risk their own life’s to practice their religion the right way in secret. They knew what the repercussions would be harsh but they had to fight for what they believed in. I also want to praise the brave men and women who chose to fight back, like Douglass Dorsey who tried to poison his master after witnessing how brutally his mother was treated. The slaves used what they had to their advantage leaving the slave owners no other choice but to bargain with them; this is an epitome of how standing up for what you believe in can make a difference.

Lifebuoy- Soap of India Essays

Lifebuoy- Soap of India Essays Lifebuoy- Soap of India Paper Lifebuoy- Soap of India Paper Prepared By – Dhawandeep Singh(331) Neena Sankhyan(325) | NMIMS ? The LifeBuoy Story While brands have managed to upgrade their image and evolve together with their consumers – Lifebuoy is a great example, having moved from a carbolic, sweaty association to desirable health imagery – there has been no example of a brand that has moved to the top of the pole after residing at the bottom. The relaunch of the soap in 2002, 2004 again in 2006 have been turning points in its history. In 2004, Lifebuoy’s product offering was revamped with contemporary packaging and an upmarket look. While that went down well with existing users, new users were still elusive; they continued to perceive the product as a ‘cheap soap for poor people’. That perception had to be changed without alienating the Lifebuoy loyalists. The objective for HUL was to launch a campaign that helped the soap shed its old-fashioned image and gain an entry into two million urban households. A survey by HUL showed that mothers stop kids from indulging in activities that are unhygienic. Further, healthcare brands tend to harp on the fear factor, talking of the ills of dirt. It was decided that Lifebuoy, as health soap, needed to do something radically different. Hence, Lowe(Lifebuoy account holder) took the creative route of a Little Gandhi, a boy who takes the initiative of sweeping his street one day, just to make a difference to society in his own little way. Other boys join him in this social act. Mothers are shown encouraging their children to do so, which is a step away from the regular ‘stay away from germs’ kind of soap advertising. There was a series of TVCs for this new campaign: Little Gandhi ad showing a young boy leading young children to clean the streets; a young girl playing football with the boys to young children helping in a cricket stadium on a rainy day. There was a common thread in all the commercials – toughness shown by young children and women. Campaign Dissection Consumer: Indian Families – Economy class. Major chunk of consumers are in Rural parts of India where Lifebuoy is most popular soap brand. Corporation: Hindustan Unilevers Ltd. Nature of the Company: The largest FMCG company in India with wide range of products, present in India since 1933. The brand Lifebuoy the honest hard working soap, with its distinctive perfume and popular jingle, has carried the message of health across the length and breadth of the country. Vision of the Brand: â€Å"Making a billion Indians feel safe and secure by meeting all their health and hygiene needs†. Gender of the brand: Image of a masculine able bodied young man. The brand strongly symbolized macho-ism, sportiness and was accepted as a champions brand. Its famous jingle of â€Å" Lifebuoy hai jahan, tandarosti hai wahan† with young men playing football in the TVC had an imprint of this image in the minds of the Indian consumers. Competition: Pertaining to the brand Lifebuoy, the other players in the market which are also gaining popularity are: a)Cinthol soap by Godrej which is positioned as a soap for macho men(Hrithik Roshan) b)Dettol known for its antiseptic attributes. c)Medicinal soaps like Medimix which combine properties like â€Å"germ protection† with skincare in a natural way. d)Ayurvedic soap industry with brands like Ayur is increasing its presence in India and abroad. Mission: Lifebuoy brand has been an established brand in soaps category since 1980’s and had a very strong positioning as a â€Å"tough soap for tough men†. The brand stood for germ protection for working men. Lifebuoys brand colors of red and white depicted the association with healthcare and emphasized on personal hygiene platform. But now the brand wanted to increase its hold and positioning from men’s soap to a family soap by carrying the same message of germ protection for tough people forward. In a nutshell, the mission of the company was to take the brand Lifebuoy to the next level – â€Å"The health icon of the nation. Message: The campaign had an emotional message by showing the soap as a germ protective and soap to keep your family in good health. Although by projecting tough character of the child in the advertisement it again wanted to connect with the audiences on an emotional front . The confidence of ‘Lifebuoy mother’ with regard to the safety of her son underscores the long-standing brand benefit when she says â€Å"naha kar gaya hai Koi darr nahin†. This transpired into appeal for the whole family which is tough and daring and always ready to take on newer challenges. â€Å"Little Gandhi Ad† The Little Boy picks up a broom; The boy surveys the messy street before sweeping it clean; The kid enjoys the Lifebuoy bath, washing away sweat and toil. The start of the advertisement with the small boy waking up before everybody shows a common child but who gets up on his own, he knows what to do, He has a mission in his mind, starts for work with putting bandana on his head. Shows a person focused and determined to do the work. All portraying the characteristics of a tough child. And he is a leader also trying to portray the soap more synonymous with leaders. He is being portrayed and compared in qualities to Gandhiji with dandi being replaced by a broom and spectacles of the child very much similar to Gandhiji’s. The atmosphere in which he is standing is very gloomy showcasing his fighting against all odds, comparisons with Gandhi. He starts on his own without waiting for anybody else to join him. And the people are shown getting amused by them and slowly other children start pouring in and setting behind him like people followed in the footsteps of Gandhi. Portraying Lifebuoy as a soap for courageous people who dare to think against all odds, who are the leaders and set new examples for the society. This ad marked a very big repositioning for the ‘Lifebuoy’ brand from earlier being a soap for a tough man to now moving to a germ protective soap for everybody who is tough carrying on the toughness aspect with them. The cleanliness drive being run by the children is shown as synonymous with the freedom fight. All the wordings in the campaign â€Å"Sometimes.. one person.. one thought.. one desire.. can change the world† portrays the Gandhi in the common people and shows if we decide to change the world and start taking small actions everybody will follow us. And in the end the wording says â€Å" The world can be changed by only those who have no fear† and at the same time mother of the Child Gandhi throws lifebuoy showing the ones who use Lifebuoy are tough people and are the ones who change the world as Gandhiji did. Looking further deep, the children are shown cleaning a street. The message put across is that since these children are secure from ailments that are caused by a lack of proper sanitation and hygiene, thanks to the fact that they use Lifebuoy, they are in a position to ensure cleanliness and hygiene for the entire community. Thus, Lifebuoy not only ensures good health and cleanliness for individuals, but healthy and productive communities as well. This concerted effort by the children transforms the dirty neighborhood into a spanking clean area. At the end of the commercial, to express their gratitude, all the parents give their children an open-air bath with Lifebuoy reiterating the concept of ‘Koi Dar Nahi’ implying that a well-protected family has no reason to fear hygiene related illnesses or problems. Another aspect of the campaign was its bilingual nature with English subtitles with a clear intent of reaching a wider audience. Market: Lifebuoy increased its addressable market from only for men’s soap to soap for the children who gets dirty while playing and need protection from germs and also to women. Thus, the target market was extended to the complete family by repositioning itself as a germ protective soap for the family who cares for health and wants protection from germs. Media: The campaign ran on TV, Hoardings. The Lifebuoy was also cobranded with the Hindi movie â€Å"Krrish† which involved printing pictures of Krrishs character on its Lifebuoy packs and also giving away merchandise based on the film. The fit between the two brands was there because on one hand is Lifebuoy brand which is all about protection from germs and Krrishs character is also about protecting the world from enemies. The TVC was supported with on-ground activities, including street plays. To increase awareness, various essay competitions and demonstrations on hygiene (through flip charts) were conducted in 300 schools across 31 cities. There was also a cleanliness drive in 31 cities across India on World Health Day, in which people were encouraged to clean up a landmark in their respective cities. Money: No idea about it.. Measurement: The Little Gandhi campaign gave the agency Lowe, gold in the consumer products category in EFFE 2006 and also the Lifebuoys repositioning campaign is considered as one of the most successful repositioning campaign and since then the brand has been successful in its new branding. This Little Gandhi work and cleanliness drive also found a place in Limca Book of World Records. The clear success parameter was the remarkable increase in the market share of Lifebuoy in the soap industry after the launch of this campaign. *Source: Advancedge May’05

Business Case Development of Entrepreneurship

The study is related to the development of entrepreneurship in Singapore. The case study illustrates the development of the pany Tranium Academy, a training providing enterprise by an entrepreneur named Eugene. Entrepreneurship is defined as the development and starting business ventures of its own. The concept of entrepreneurship is itself a challenging task where entrepreneurs must possess the characteristics of perseverance. Entrepreneurs while starting a new business should accept some negative attributes of loss of money, risk taking, suffering setbacks while embarking the journey of starting a new venture. In this context, the use of creativity in the minds of Eugene is the key cause of success of the business started by him in the market. There goes a concept that creativity and money do not correlate with each other. When entrepreneurs face various limitations then they start to b e more creative in nature. The study focuses on the motivation of Eugene while starting his own venture along with the market opportunities that have supported him to start the business. Apart from that, the business model used by Eugene along with its feasibility in the market, sustainability, gaps and growth of Tranium Academy will also be discussed in the report. The case study illustrates that Eugene Seah has faced countless setbacks while thriving his business of training in the Singapore market. Previously Eugene is associated in working with finance sector. At that sector, he used to take care of the strategic marketing and munications project over many years. Apart from that, he has attended many certification programs for training and assessment and has been associated with many seminars and workshops related to training and development in the Singaporean market (Chatterji et al. 2014). From his very childhood days, Eugene is attracted towards public speaking, hosting various events, enhancing personal skills, etc. It is a cause of motivation of starting his own venture in the future. Apart from that, during his job life in the financial sector, he has gained many experiences in the field of training, development, personal grooming, public speaking, skill development programs, etc. that has been responsible for the source of motivation of developing his career in this sector. In his job life, he has gained opportunity to work with many trainers in different training programs, seminars and workshops that has enhanced his capabilities and level of expertise in the areas of training and personal development (Galindo and Mà ©ndez 2014). Beside this, there is a transition phase in the career where he has to choose for entrepreneurship and a career with no opportunities for growth. Pursuing with same position over years has no point of growth. However, there are many risks related to entrepreneurship that the entrepreneurs must understand while proceeding with the creative idea of venturing own business (Drucker 2014). Ample amount of research about the sector that the entrepreneur wants to start the business is essential. Entrepreneurship also includes the concept of both macro environment analysis and micro environment analysis. Macro environment analysis includes the external condition of the market relating to profitability, investment, scope of the business, growth of the business, nature of petition, number of petitors, dearth of technology usage, current trends of business model used in the industry by the major players, searching potential areas of growth and business, and many more (Sahut and Peris-Ortiz 2014). While having ideas of these attributes, entrepreneur will find motivation in exploring the marketing opportunities. On the contrary, micro environment analysis of the pany includes resources, skills and the financial condition that the entrepreneur is available with. It will help in exploring the opportunities that Eugene will implement while expanding the business opportunities. It is mentioned in the case study that Eugene has conducted enough market research on the genre of business he will be operating in. The different types of opportunities in the Singapore market regarding the training and personal development of the personnel is one of the opportunities for growth of the business venture. Market research of the training and development sector at that time was occupied with major players and their way of providing service is different from that of the other panies (Letaifa and Rabeau 2013). In this context, both the macro environment analysis and micro environment analysis of the market i.e. training and developmental market is important. Apart from that, the motivation for an entrepreneur is the zeal of starting his own venture in the field of expertise he has gained in the due course of time. The training and development of the professionals of the Singapore has been considered as the market opportunities in the business. The expertise that the entre preneur has gained in his career life has immense importance while thriving the business in the Singapore market (Binnui and Cowling 2016). It can be said that from the very beginning training and development is considered as the important factor for the growth of every panies in all parts of the world. Training, personal development, career development, enhancement of skills and expertise are always important not only for growth of career of the individuals but also for the growth of the panies in terms of employee relations and productivity of them in their respective fields (Shaw and de Bruin 2013). Apart from the corporate panies, the field is also important in different schools and personal career counseling activities. Different high level executives of Singapore believe of enhancement of their skills and expertise once in 3 to 5 years for their personal development in their profession they are associated with. Research of Eugene illustrates the fact that the major players of this industry are focused on only one activity with limited amount of resources and capabilities. Another opportunity for the growth of the b usiness is the growth of the non academic tuitions for personal development (Thà ©baud 2015). The business model that is being initially used in Tranium Academy is partnership business of Eugene and one or more partners in the future years. As Eugene does not have sufficient amount of resources, hence he has joined hand with one event management pany of one of his university friend. Initially partnership was agreed by both the parties and the business was started. There was no such specific business model used in Tranium Academy for capturing clients. All things are done manually by Eugene and other members of the business. Lack of use of technology in the business is the reason of very slow growth of the pany as it was been projected earlier (Weber and Tarba 2016). There are many rejections and encounters that Eugene has to face while he is busy in tapping clients from the market. The positive side of Eugene in developing and flourishing his venture is capturing and grabbing knowledge from different sources and attending different seminars and workshops. The idea that Eugene captured from those areas were implemented by him in the business. However, there are many weaknesses in this business model. The weaknesses are discussed above. But the positive side is only the expertise and knowledge gained by the entrepreneur itself to survive the business in the market of Singapore. Despite of having weaknesses, the entrepreneur has the ability to identify the potential business model relevant for the new venture of training and personal development. Being digital is the way identified by Eugene to sustain in the market. The potential business model that will help the entrepreneur to sustain in the petitive world is using technologies that use digital platforms such as websites, social media channels, etc. for tapping more clients for generating revenue for the pany (?ledzik 2013). The pany by using digital platforms will not only increase the profitability but also it will increase the brand image, reputation and popularity of the pany in the market of Singapore. Hence, creating innovative digital content for the website is th e chosen potential business model for the pany to sustain the petition in the market. Entrepreneurship is related to feasibility of the business venture in the market. An entrepreneur has to keep many things in his mind regarding the factors that may influence the business in the market. Mainly external factors are the point of concern that may cause a stoppage in the progress of the business. The external factor includes governmental rules, regulations, laws, trade regulations, safe petition, etc. Internal factors of feasibility of entrepreneurship illustrate the partnership ability of the business in the different operational perspective for the development and growth of the business (Maritz and Donovan 2015). The different perspectives that are mentioned in the case study points out the facts that the business is feasible enough to maintain its business in the market. The case study regarding entrepreneurship illustrates various scopes and opportunities that can cause both favor and unfavor the conditions for growth. The different conditions that are explained in t he case study suggest that the business is feasible in the market of Singapore (Lindberg et al. 2014). Feasibility of the business is the main point of consideration of every entrepreneur across different parts of the world. A list of things regarding the establishment of business in the particular sector is responsible for the positive growth of the venture in the market. The study describes about the opportunities of training and development in the market of Singapore. Apart from that, the condition of the market those are not favorable for the establishment and growth of the business is also mentioned clearly (Mro?ewski and Kratzer 2016). However, it can be said that besides of having many less favorable conditions for business growth, it can be said that the entrepreneur can utilize the available market opportunities in a way to increase the profitability of his business. Hence, it can be concluded that the business is feasible in Singapore market. Control over a business is an important factor in terms of entrepreneurship. It can be said that the most of the businesses across the world is either established in sole proprietorship or in a partnership. Controls of business in both these types of businesses are different from one another. Control is necessary for the smooth flow of all business operations along with the profitability maintenance. It can be said that it is due to the nature of control of business that will determine the goals, objectives, profitability, way of conducting business, grip over the business and its action during the time of less favorable conditions in the market (Hoskinson and Kuratko 2015). The nature of control also determines the different types of actions that will be taken by the business while dealing with customers in different aspects. In this perspective, it can be said that the control of a sole proprietor business is different. Entrepreneur has to take care of each and every details of the business of its own. It can be said that the responsibility is huge over the field of control in sole proprietorship business. In partnership business, the responsibilities, control and other duties are divided into partners involved in the business. Decisions are taken in a joint way. It has both positive and negative aspects. Tranium Academy initially does not face any issues while controlling activities in the business (Patton 2013). However, due to passage of time, there are disputes that have been arisen in the partnership business of Eugene. Starting a new business venture or the concept of entrepreneurship is characterized by potential growth and gaps that will help the entrepreneur in forming business strategies that will help the venture to sustain in the petitive business world. The gaps in the market are identified by the entrepreneur in the market so that they can get prepared about the different kinds of unexpected situations in the market that can hamper the profitability as well as the smooth flow of business operations in the market. In this context, potential gaps are identified by the entrepreneur himself that can affect the growth of Tranium Academy in the Singapore market (Padma and Sridhar 2016). The weaker areas of the pany are the gaps that are responsible for creation of the negative catalytic affect in the business. Different types of positive actions and activities of the petitors in the market are also considered as the factors of growth in the pany. The case study reflects about different favorable factors of growth for flourishing the training academy of Eugene in the market. It is the responsibility of the entrepreneurs and the partners involved in the business to detect and identify the favorable factors for growth as well as the negative factors that inhibits the growth of the pany in the market. In this perspective, it can be said that the entrepreneur i.e. Eugene has a huge level of expertise and skills in the field of training and personal development (Soares et al. 2013). Apart from that, the different kinds of degrees that Eugene possesses along with certifications courses that helps in the growth of Tranium Academy in the market. The market research conducted by the pany is also responsible for identification of the different aspects of growth regarding the change of business model of the pany along with the increase of profitability of the business in the long term (Ceptureanu 2015). The concept of sustainability is a vital aspect that helps business in creating a positive impact on the minds of the target customers in the target market i.e. Singapore market. Nowadays, sustainable approaches are adopted by panies to create positive impact in the minds of the people. Sustainability is the area which is focused not only by the pany itself but also by the consumers (Mok 2015). If businesses in the petitive market do not have sustainability approaches or business operations, then they are not be able to sustain in the market for long term. In this perspective, sustainable approach of implementing digital approaches and technologies will help Tranium Academy while creating a positive impression in the minds of their target customers. Going digital and implementation of technology while maintaining sustainability are the best methods or approaches, that the business can implement in order to increase the profitability and feasibility of the business (Cropley and Crople y 2014). The report discusses about the different aspects of flourishing the business in the Singapore market. The report discusses about the strengths, weakness and feasibility of the current business model along with proposition of another most feasible option of business model in the pany which will increase the growth and profitability of the pany. Apart from that, the viability, feasibility of the business is described in terms of the flow of business in the market. There are different types of problems that Tranium Academy faced is also discussed in details along with r mendations for avoiding the business. Binnui, A. and Cowling, M., 2016. A conceptual framework for measuring entrepreneurship and innovation of young hi-technology firms.  GSTF Journal on Business Review (GBR),  4(3). Ceptureanu, E.G., 2015. Connection Between Entrepreneurship And Innovation Into Romanian Small And Medium-Size Enterprises.  Risk in Contemporary Economy, pp.127-134. Chatterji, A., Glaeser, E. and Kerr, W., 2014. Clusters of entrepreneurship and innovation.  Innovation Policy and the Economy,  14(1), pp.129-166. Cropley, D.H. and Cropley, A.J., 2014.  Managing entrepreneurship for innovation: a psychological analysis  (Doctoral dissertation, Edward Elgar Publishing Limited). Drucker, P., 2014.  Innovation and entrepreneurship. Routledge. Galindo, M.à . and Mà ©ndez, M.T., 2014. Entrepreneurship, economic growth, and innovation: Are feedback effects at work?.  Journal of Business Research,  67(5), pp.825-829. Hoskinson, S. and Kuratko, D.F. eds., 2015.  The Challenges of Ethics and Entrepreneurship in the Global Environment. Emerald Group Publishing. Letaifa, S.B. and Rabeau, Y., 2013. Too close to collaborate? How geographic proximity could impede entrepreneurship and innovation.  Journal of Business Research,  66(10), pp.2071-2078. Lindberg, M., Lindgren, M. and Packendorff, J., 2014. Quadruple Helix as a way to bridge the gender gap in entrepreneurship: the case of an innovation system project in the Baltic Sea region.  Journal of the Knowledge Economy,  5(1), pp.94-113. Maritz, A. and Donovan, J., 2015. Entrepreneurship and innovation: Setting an agenda for greater discipline contextualisation.  Education+ Training,  57(1), pp.74-87. Mok, K.H., 2015. Questing for Entrepreneurship and Innovation for Enhancing Global petitiveness in Hong Kong. In  Research, Development, and Innovation in Asia Pacific Higher Education  (pp. 115-134). Palgrave Macmillan US. Mro?ewski, M. and Kratzer, J., 2016. Entrepreneurship and country-level innovation: investigating the role of entrepreneurial opportunities.  The Journal of Technology Transfer, pp.1-18. Padma, M.C. and Sridhar, V., 2016. Mini-Project Based Approach to Promote Entrepreneurship and Innovation in Engineering Education.  Journal of Engineering Education Transformations,  29(3), pp.67-74. Patton, D., 2013. Entrepreneurship: globalization, innovation and development.  International Journal of Entrepreneurial Behavior & Research. Sahut, J.M. and Peris-Ortiz, M., 2014. Small business, innovation, and entrepreneurship.  Small Business Economics,  42(4), pp.663-668. Shaw, E. and de Bruin, A., 2013. Reconsidering capitalism: the promise of social innovation and social entrepreneurship?.  International Small Business Journal,  31(7), pp.737-746. ?ledzik, K., 2013. Schumpeter’s view on innovation and entrepreneurship. Soares, F.O., Sepà ºlveda, M.J., Monteiro, S., Lima, R.M. and Dinis-Carvalho, J., 2013. 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Case study 3... I have copy and paste the instuctions below

3... I have copy and paste the instuctions below - Case Study Example This has increasingly attracted much focus as the next target by majority of Asian automakers. According to current statistics, several young people aged between 22- 30 years plan to purchase motor vehicles. Further, the same statistical data indicates that about 64% of females within this age group have already purchased a motor vehicle compared to 44% of their male counterparts (Nickell, 2012). In this regard, Asian automakers try to fulfill the desires of Gen Y by availing them with what they need in a unique way. According to Beard (2003), Gen Y possesses purchasing power to a tune of $170 billion which is expected to continue growing as they progress in their careers. Moreover, by Asian automakers targeting Gen Y, this could be a sign of trust that Gen Y is a brand royal whose desires are not only to serve them as individuals, but the entire community. Marketers continue facing a big challenge in handling Gen Y who does not prefer advertising since they believe advertising cause s them to purchase products they do not require. Moreover, they view advertising as one way of increasing product price which goes contrary to their desire of lowest price possible. Analysis of the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion By both Honda and Toyota manufacturing motor vehicles such as Element and Scion, it shows their efforts in establishing a relationship with Gen Y with a view of improving their brand name (Rechtin, 2009). Notably, Honda’s strategy acknowledges Gen Y varied preferences. According to Keegan and Green (2011), Toyota and Honda are using adaptation and extension strategies to access the global market opportunities. Both automakers seem to have noted the increased purchasing power of Gen Y by becoming more innovative in meeting their needs. In this regard, they have introduced new automobiles in the market at a price within reach of majority of this age group. The rationale behind Toyota's decision t o limit the number of Scion vehicles available for sale In 2006, Jim Press, a top executive with Toyota, United States commented on limiting the number of Scion motor vehicles. He explained that any further increase in sale of this brand could only accrue benefits to the Japanese automaker although he stressed that this decision would not lead to loss of customer preference for Scion. Additionally, Jim Press said that â€Å"Scion is an incubator† that was meant to help Toyota understand the preferences of the younger generation. The rationale behind limiting Scion’s sale volume could be explained in various ways including: Scion brand could have attained maturity stage and, to remain popular with Gen Y, Toyota had to create exclusivity image for this brand (Mandel et al., 2006). If Toyota continued with production of more Scions, it could have suffered diseconomies of scales. This is because, as it continued pursuing the growing market demand, at some point the rate of input increase could equal the rate of output increase - leading to rise of unit cost. What this means is that Toyota could be needed to produce more to meet the market demand. This would also require the company to increase labor and build additional plants in order to produce more cars. More so, by limiting Scion sales volume, Toyota could build long-term brand loyalty from its existing clientele. This is